About Me
More about who I am and my professional background
Rachel Baines MCIM, FIDM, CMktr
Freelance Digital Marketing Consultant
Phone:
07507070032
Email:
A Bit About Me
Hi, I’m Rachel! (Rach to friends)
I’m a digital marketing consultant with over 10 years of experience, specialising in helping businesses grow through strategic, results-driven marketing. I’ve worked across industries—from large multinationals and publishing houses to agile startups—so I know how to build campaigns that don’t just hit KPIs but deliver real impact.
In 2022, I launched my freelance marketing consultancy, bringing my deep knowledge and passion for digital marketing to clients of all sizes. As a freelancer, I’ve collaborated with clients like The Payments Association, Colliers, Press Loft, The Historical Association and many more, where I've helped transform their marketing strategies, improve processes, and generate new business. Whether it’s developing a brand strategy, optimising email marketing, or launching targeted campaigns, I bring a practical, hands-on approach that’s tailored to your unique needs.
What sets me apart? I don’t just deliver strategies—I implement them. I’m here to solve your marketing challenges by:
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Boosting Engagement: Whether it’s creating email automations, social media strategies, or content plans, I’ll ensure your audience is engaged and connected to your brand.
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Streamlining Processes: I have experience in building marketing workflows that increase efficiency, saving you time and resources while improving results.
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Driving Growth: From crafting campaigns that convert to developing retention strategies, I’ll help your business grow its customer base and generate revenue.
My long history in digital marketing for professional services, newspapers, and publishing means I understand the complexity of different industries and can adapt strategies to fit your market. Plus, as someone who’s led teams and managed full-scale marketing operations, I know how to get things done and deliver measurable results.
I’ve been recognised for my work as Digital Women’s Digital Leader of the Year (2022), ranked among Management Today's 35 Under 35, and honoured as one of the BIMA 100 (2024) for strategists and consultants.
Need marketing support? Drop me an email—I’d love to help you overcome your challenges and grow your business!
My Experience
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10+ years experience working in digital marketing
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Award-winning digital marketer (Digital Women's Digital Leader of the Year 2022)
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Chartered member of The Chartered Institute of Marketing (CIM)
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Hold a Level 6 Diploma in Digital Marketing with merit from CIM
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Fellow of The Institute of Data & Marketing (IDM)
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Managing coordinated & integrated marketing activity across all channels
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Strategy, road-mapping, campaign coordination & execution, channel selection
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Spoken at numerous marketing events on marketing best practice
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Run in house training on email marketing
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Contributed to numerous articles related to marketing best practice for clients, myself and my employer
Meet the Team
While I lead the business, I’m supported by a close-knit core team, alongside trusted freelance specialists who step in when needed.
Together, we bring experience across operations, marketing and administration, allowing us to offer thoughtful, flexible support tailored to your specific challenges.
Operations & administration manager
Suzanne
Suzanne keeps everything ticking along behind the scenes, making sure projects run smoothly and deadlines are met.
From day-to-day organisation and scheduling to invoicing and client communication, she looks after the operational details so the team can stay focused on delivering great work and thinking strategically.
Marketing Executive
Eleanor
Eleanor supports our clients across marketing and project delivery, helping turn ideas into well-run, effective campaigns.
From campaign delivery and client outreach to social media support, Eleanor helps keep projects moving smoothly, allowing space for strategic thinking and big-picture planning.
Account manager
Hannah
Hannah is a key point of contact for many of our clients, supporting them through projects and making sure everything runs smoothly from start to finish.
She manages communication, keeps tasks organised and ensures work is delivered on time, helping clients feel supported and allowing space for strategic focus and results-driven thinking.
Business Manager
Steve
Steve supports the business as our Business Manager, helping ensure BMDM runs smoothly and is well set up for the future.
He focuses on the practical foundations of the business — systems, processes and ways of working — creating the structure that supports the team and allows the business to operate confidently and sustainably.
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Research & Marketing Assistant
Angus
Angus supports our clients through research-led marketing, social media support and strategic thinking.
By exploring audience insights, trends and ideas, he helps inform campaigns and content, contributing fresh thinking that supports client work and strengthens the wider team’s output.