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About Me

More about who I am and my professional background

Rachel Baines.jpg

Rachel Baines MCIM, FIDM

Freelance Digital Marketing Consultant

A Bit About Me

Hi! I'm Rachel (friends call me Rach) and I have a passion for digital marketing.

I know, lots of people say that, but honestly it's true! I live and breathe digital marketing, if I'm not doing it I'm reading about it, talking about it, debating about it, learning about it. I'm a bit of a digital nerd!

So it makes sense really that I have had a very successful 10 year career within digital marketing at some large organisations. Without blowing my own horn, I'm pretty good at generating and executing digital strategies over the main channels you all know and love (email (where my heart lies), social media, digital communities, and the list goes on!) 

I made the somewhat scary (but best ever) decision to leave my full time corporate role in April 2022 and launch out on my own. I've learned a lot in my time and I wanted to try and help other businesses to thrive. When I was in my last "proper" job, I headed up a large multi-discipline team who looked after all the engagement channels for a large professional services organisation. I was a complete player manager, jumping in on projects, setting strategy and measurement frameworks, even getting involved in the occasional "JFDI" tasks! I loved it, and my team, but I wanted to be able to use my skills to bring something to life! To see it grow and develop and work on the challenges that came with that. 

Corporate tends to be safe, and after 30 years of life I decided I wanted to take a few more risks! 

I know first hand how using digital channels in an effective way can benefit businesses of all sizes, in all sectors, and I want to help ambitious marketing departments execute their existing campaigns, strategize to improve brand positioning and engagement, launch new product offerings and grow audiences. 

If you're a looking for marketing support to allow you to get on with the areas of your business that you really care about, drop me an email, I would love to chat! 


My Experience

  • 10 years experience working in digital marketing

  • Award-winning digital marketer (Digital Women's Digital Leader of the Year 2022)


  • Member of The Chartered Institute of Marketing (CIM)


  • Hold a Level 6 Diploma in Digital Marketing with merit from CIM

  • Fellow of The Institute of Data & Marketing (IDM)


  • Managing coordinated & integrated marketing activity across all channels

  • Strategy, road-mapping, campaign coordination & execution, channel selection


  • Spoken at numerous marketing events on marketing best practice


  • Run in house training on email marketing 


  • Contributed to numerous articles related to marketing best practice for clients, myself and my employer

Connect with me

Want to know more about my experience? Why not connect with me on LinkedIn to view more?

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