Achievements & Publications
I've spoken at a number of events on digital marketing over the years and been a part of award winning teams.
If you have an event where digital expertise is needed, let me help!
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Agency Hackers
AI Innovators Award
I'm incredibly proud to have been named one of the Top 10 AI Innovators of 2024 in the Great Agencies AI Innovators Awards.
Being part of this select group of trailblazers in AI is an exciting milestone, and I’m honoured to share our successes so others can benefit from our experience and learnings.
I’m thrilled to be chosen as a judge for the use of AI category at the BIMA Awards 2024.
It’s an honour to help recognise the most ground breaking and creative uses of AI in digital campaigns, and to be part of an awards program that celebrates excellence and innovation across the industry.
I look forward to reviewing the incredible work that’s shaping the future of AI and digital marketing in the UK.
I’m proud to have been named one of the BIMA 100 Class of 2024 in the Consultants & Strategists category, recognised by my peers as one of the key figures shaping the UK’s digital industry.
This celebrates the impact I’ve made through innovative digital strategies and consulting, helping businesses grow and succeed in a rapidly evolving landscape.
Being part of such an inspiring community is a huge privilege, and I’m excited to continue driving transformation in the industry.
I was incredibly happy to be named as one of Management Today's 35 women under 35 in 2023. ​
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I was amongst some incredibly talented women and gained my place due to my dedication to my role within marketing both as a freelancer and with my role at a small marketing agency for other agencies.
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The judges commented; "Rachel Baines is a truly inspirational figure in the world of digital marketing. As the founder of Baines-Moore Digital Marketing and Head of Strategy at Chime Agency, she has shown a remarkable talent for building successful businesses that deliver real value to their clients."
I was shocked and honoured to win the IPSE New Freelancer of the Year Award in November 2022.
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I was up against some really great competition but the judges commented that I won due to growing a "truly impressive portfolio by helping other small businesses thrive. Her passion for freelancing was obvious and her achievements on behalf of diverse clients was evident".
I was awarded the title of Digital Leader of the Year 2022 by Digital Women in October 2022.
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This was for my work as a consultant and as a digital leader within my corporate role prior to my freelance career.
I had the pleasure of speaking at the Memberwise Digital Experience Conference 2022.
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Here I shared my experiences of building a global digital community for professional services organisation RICS, and explore learnings and outcomes of bringing people from 143 countries together in one online space.
Association Excellence Award
Winner 2019
I was delighted to be part of the digital marketing team behind the winning Association Excellence Award conference 'The World Built Environment Forum' in 2019.
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I led the build of email campaigns for promotion, lead conversion and retention throughout the lifecycle of the campaign, including a monthly thought leadership newsletter which obtained an average of 43% open rate.
Teradata Connect 2016 Conference speaker
I was proud to be asked to speak at the 2016 Teradata Connect conference in 2016, alongside peers from Forbes, Facebook, LinkedIn and more.
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I discussed the challenges of reigning in digital marketing ambition and reassessing capability in light of new technology.
DIGITAL HACKS HALF DAY WORKSHOP
I spoke at the inaugural half day event run for the Book Marketing Society in London in 2018. I discussed how email marketing could be used to bolster community management in the wake of GDPR.
WHAT SAY THE EXPERTS CONTRIBUTOR
I have written for online best practice promoter, What Say the Experts. My contributions were on how to effectively build an email list, the best email software for small businesses and tips for increasing open rate.
MEMCOM AWARD WINNER 2020
I worked on the strategy and creative for the winner of the 2020 Memcom Awards Newsletter of the year. The RICS Diversity Matters newsletter pipped a number of others to the post with an average open rate of over 50%.