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Public Speaking & Awards

I've spoken at a number of events on digital marketing over the years and been a part of award winning teams.

If you have an event where digital expertise is needed, let me help!

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I was incredibly happy to be named as one of Management Today's 35 women under 35 in 2023. 

I was amongst some incredibly talented women and gained my place due to my dedication to my role within marketing both as a freelancer and with my role at a small marketing agency for other agencies.

The judges commented; "Rachel Baines is a truly inspirational figure in the world of digital marketing. As the founder of Baines-Moore Digital Marketing and Head of Strategy at Chime Agency, she has shown a remarkable talent for building successful businesses that deliver real value to their clients."

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I was shocked and honoured to win the IPSE New Freelancer of the Year Award in November 2022. 

I was up against some really great competition but the judges commented that I won due to growing a "truly impressive portfolio by helping other small businesses thrive. Her passion for freelancing was obvious and her achievements on behalf of diverse clients was evident".


I was awarded the title of Digital Leader of the Year 2022 by Digital Women in October 2022.


This was for my work as a consultant and as a digital leader within my corporate role prior to my freelance career. 


I had the pleasure of speaking at the Memberwise Digital Experience Conference 2022. 

Here I shared my experiences of building a global digital community for professional services organisation RICS, and explore learnings and outcomes of bringing people from 143 countries together in one online space.

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Association Excellence Award Winner

I was delighted to be part of the digital marketing team behind the winning Association Excellence Award conference 'The World Built Environment Forum' in 2019. 

I led the build of email campaigns for promotion, lead conversion and retention throughout the lifecycle of the campaign, including a monthly thought leadership newsletter which obtained an average of 43% open rate.


Teradata Connect 2016 Conference

I was proud to be asked to speak at the 2016 Teradata Connect conference in 2016, alongside peers from Forbes, Facebook, LinkedIn and more. 

I discussed the challenges of reigning in digital marketing ambition and reassessing capability in light of new technology.



I spoke at the inaugural half day event run for the Book Marketing Society in London in 2018. I discussed how email marketing could be used to bolster community management in the wake of GDPR.



I have written for online best practice promoter, What Say the Experts. My contributions were on how to effectively build an email list, the best email software for small businesses and tips for increasing open rate.



I worked on the strategy and creative for the winner of the 2020 Memcom Awards Newsletter of the year. The RICS Diversity Matters newsletter pipped a number of others to the post with an average open rate of over 50%.

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